Shimizu Corporation NOVARE × yomiyomi × ASIBA: Designing a Paper Fan Worth Talking About

yomiyomi, from ASIBA Creative Incubation 3rd, brought its “memory-summoning sticker” to life at NOVARE, Shimizu Corporation's innovation hub, through a collaboration with Shimizu Corporation, one of ASIBA's corporate partners. The “memory-summoning sticker” is a digital sticker with a built-in IC chip. Holding a smartphone up to it instantly replays a 15-second video, and the sticker also includes a feature that reminds users of the memory a year later. The team embedded the sticker into paper fans distributed during NOVARE's facility tours, designing an experience where visitors could repeatedly revisit, in daily life, videos they had recorded of themselves during the tour. The project aims to build an “infrastructure for memory” that connects space and architecture with memory, reaching beyond the boundaries of a single product.