Sukima

Sukima is a project aimed at social implementation, bringing architectural methods into conventional advertising. To solve the problem that existing ads take too long to actually try, we spread low-effort advertising throughout the city that lets people vicariously experience a product without using it. Drawing on ergonomic analysis — like motion capture that reads behavior — we turn an ordinary, everyday action itself into an experience that touches new value. With experiential objects that offer an extremely low-barrier taste of innovation — “just an ordinary day, but... something's a little new? Kind of nice!” — we scatter excitement across a homogenized city!