WORKS/FFF-CREEN

Towards Creative Entrepreneurship

Opening a new space of practice where creativity meets entrepreneurship

Can creativity move society? That question was the axis of “Towards Creative Entrepreneurship,” a one-day conference co-hosted by ASIBA and @Kamata. How can practices in architecture, design, and art be connected to areas that economic rationality alone can't reach? Built around three sessions — “designing an environment for continuous making,” “how to move a society that won't move,” and “envisioning a new creative ecosystem” — the conference gathered practitioners from different positions, including designers, urbanists, architects, venture capitalists, and think tanks, to spend a full day questioning the possibilities and methods of creative entrepreneurship.

DURATION2025.11.21
LOCATIONSHIBUYA QWS
ROLEPlanning, Operations
PARTNER@kamata
AGENDACIVIC
Towards Creative Entrepreneurship

FIG.1 © Tamao Nishiyama

Can Creativity Drive Social Change?

We explored the concept of “Creative Entrepreneurship” from different perspectives. Session 1 focused on the practices of designers who design their own creative environments outside the realm of client work.Session 2 featured practitioners working in areas—such as public administration, community development, and civic participation—that are structurally resistant to change, discussing how they confront this “inertia.” Session 3 examined the design of financial models and ecosystems aimed at liberating creative endeavors from economic rationality.

The idea of “redistribution” repeatedly emerged during the discussions. The “redistribution of care” mentioned by Mr. Ishikawa refers to the potential for corporate employees to reconnect with their communities as citizens. Mr. Kurimoto noted that simply changing how subsidies are used can alter who they reach and, in turn, shift the course of society.Mr. Okada’s term “editing money ” reframes the very act of intervening in the structures that support creative practice as a creative act in itself.

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In addition, several speakers used the term “North Star.” Rather than fixing a goal from the outset, the idea is to share the direction you’re heading with stakeholders and nurture those relationships themselves. Mr. Ishizuka’s remark—that “many projects have a ‘let’s enjoy a stroll ’ kind of vibe”—sincerely reflects his trust in this approach.Underlying the entire day’s discussion was the recognition that, in order to deliver creativity to society, it is just as important—if not more so—to intervene in the structures that support the creative process as it is to create the work itself.

This conference was an experiment to test ASIBA’s core concept of “Creative Entrepreneurship” against an external audience. Precisely because we are at the stage of “writing words where nothing exists and then trying to erect an image,” there was significance in inviting practitioners from diverse perspectives to the same venue and engaging in discussion while maintaining those differences.

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Session 1 | Designing an “Environment for Continuous Creation”

In a capitalist society, it is becoming increasingly difficult to pursue experimental expression and creativity through client work alone. Through the practices of designers who launch their own businesses and systems to design “environments for continuous creation,” we explored the environment in which contemporary creators can actively create, as well as new models for such environments.

Guests: Takamitsu Ikoma (Representative Director, ICOMA Inc.), Shin Ohnikata (CEO/Designer, Sekisai), Toshiya Hayashi (Designer/Creative Director, we+)

Moderator: Yutaro Ren (Architect / Director, @Kamata)

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Session 2 | How to Move a Stagnant Society — What Is Entrepreneurship for Challenging Structures?

Areas such as public administration, citizen participation, and community development involve the intersection of multiple systems, organizations, and relationships, and do not change easily. Nevertheless, precisely because these areas are so closely tied to daily life, there is a need for the will and methods to drive change within them.

Guests: Rika Ishizuka (Co-Representative, Public and Design), Yukako Ishikawa (Co-Representative Director, for Cities), Takuyuki Kurimoto (Representative, Liquitous)

Moderator: Hiromi Takano (ASIBA Producer)

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Session 3 | Envisioning a New Creative Ecosystem with an Eye Toward Social Transformation

Many of the challenges facing modern society are vague and highly uncertain, making it difficult to resolve them through traditional market principles alone. We explored the form of a new ecosystem designed to liberate the potential of the “creative and aesthetic vision of the future” inherent in fields such as architecture, design, and art from the constraints of economic rationality.

Guests: Kotaro Okada (Representative Director, Desiro), Shunsuke Nakaji (Principal, ANRI), Kanabumi Furuichi (Impact Catalyst, SIIF)

Moderator: Masaki Morihara (Co-CEO, ASIBA)

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CREDIT

inhouse

二瓶 雄太Producer, MC
森原 正希Director, Moderator
髙野 広海Director, Moderator, Writer
重松 希等璃Director
鏡 理吾Chief Director, Writer

collaborator

二上 匠太郎Writer
藤崎 知輝Photo

external

連 勇太朗(建築家/@カマタ取締役)Partner, Moderator
茨田 禎之(@カマタ)Partner
生駒 崇光(ICOMA Inc. 代表取締役)Guest Panelist
大日方 伸(株式会社積彩代表)Guest Panelist
林 登志也(we+)Guest Panelist
石塚 理華(一般社団法人 公共とデザイン 共同代表)Guest Panelist
石川 由佳子(アーバン・エクスペリエンス・デザイナー)Guest Panelist
栗本 拓幸(株式会社Liquitous 代表)Guest Panelist
岡田 弘太郎(一般社団法人デサイロ代表理事)Guest Panelist
中路 隼輔(ANRI株式会社 プリンシパル)Guest Panelist
古市 奏文(SIIF インパクト・カタリスト)Guest Panelist